"It will be as palatable as farts go."
Joy of joys, smelly books are on the way.
And no, they aren't simple scratch-and-sniff.
There's "advanced technology" involved.
Gimmicky, yes, but I can very easily imagine kids rolling around the floor and laughing at a book that smells gross.
Oh, lord. Imagine what they could do with a reprint of Super Diaper Baby.