Twilight vs. HP, according to Emma Watson.

From Teens Press:

“It’s not ‘Twilight’, you know. We’re not selling sex. Whenever there is any hint of that, everybody gets terribly excited”, said the stunning young actress in response to a question about the eagerly anticipated kiss between her character, Hermione, and Ron Weasly (played by Rupert Grint).

Heh heh heh.