From the BBC:
When the The Story Museum approached Cambridge Jones to take pictures for its 26 Characters exhibition, the photographer wanted images that visitors would actually stop and look at.
"Just taking a bunch of authors isn't going to make people interested - and authors aren't necessarily outgoing people," he says. "So I thought what if we gave them permission to have fun by asking them who their favourite character from childhood was and let their imagination run free."
With the help of costumes from the Royal Shakespeare Company and National Theatre, the resulting exhibit features 26 writers portraying a collection of rogues, rascals, witches and wild things.