At the Guardian:
It's her quest. We need to identify with her and root for her, page after page, so it should be a universal concern: success, love, death, survival, freedom, revenge, justice. At the same time, we need the quest to be deeply personal to the hero. We won't give a toss if she risks all to save the kidnapped uncle of her next-door neighbour's best friend. We might if it's her twin brother.