The Fugs do an excellent job of explaining...
I’ve gone from finding this three super annoying to finding them totally amusing. This stems both from my usual Stockholm-Syndrome reaction to things — hit me over the head with something long enough and eventually I give into it (NOT YOU, KARDASHIANS) — but also because every time EW interviews the three of them en masse, they’re really funny.
So following the Breaking Dawn press isn't about the books or a love of sparklepires or the desire to saddle my first-born with a terrible, terrible name: it's about being entertained by the actors!
(Finally, an excuse that sounds vaguely logical.)