ME. Want to read literary fiction! Who'd a thunk it?
And then review quotes are cut out and arranged in ways that will make the paperback jacket read as if the Archangel Gabriel came down to earth and produced the volume in question with his very own heart's blood and anyone who doesn't buy it is not only crazy, but possessed of a leprous soul and likely to bite the heads off kittens. Sadly, every other book jacket will read like that, too – reducing the reader to a guilty, cognitively dissonant mess on the floor of Waterstone's café.
[Moments later: Apparently, not only is she an award-winning author (I already knew that bit, thankyouverymuch), she is also a stand-up comedian.]