Al Roker, Oprah for Kids.

Tomorrow, the first "Al's Book Club For Kids" pick will be announced.  The Today Show has teamed up with Scholastic for the four book program:

"Scholastic is proud to join with 'Today' to promote summer reading," stated Francie Alexander, Scholastic Chief Academic Officer. "Al Roker is likely to do for kids' reading what Oprah has done for adults' reading!"

Have I missed something?  Is Al Roker hugely popular with kids?