Gloria's take on the luxury publishing market echoes the top labels in the fashion world. It sells its books only through a select handful of specialist retailers and also approaches potential customers directly. It's what Gloria calls "customer relationship management".
Sticking with the business model of matching subject matter with a group of largely wealthy enthusiasts, Gloria's next project is Superyachts. Due out in June, the book is as much about the lifestyle of yacht owners as their vessels and is suitably being put together by Geordie Greig, editor of Tatler.