So who will Will Ferrell play*?

From The Book Standard:

Will Ferrell and Adam McKay's Gary Sanchez Prods. has bought the film rights to Frank Portman's debut novel, King Dork, as part of their overall first-look deal with Paramount Vantage.

Congratulations, Frank!

*Yes, I know that just because his production company has the rights doesn't mean he'll actually be in it.  But that whole Frat Pack crew does seem to enjoy the occasional cameo.