And Mary-Lou Galician, head of Media Analysis & Criticism at the Walter Cronkite School of Journalism & Mass Communication at Arizona State University, says to expect more of the same. "It's more and more difficult to reach consumers who are able to tune out ads that they don't want," Galician says. "The best way for advertisers to get their messages across is to put them in places where consumers have no choice but to see them."
So. Your favorite anti-consumerism books?